Privacy Policy

Core Reformer is operated by:

Core Reformer Pilates

Suite 1, Trafalgar House, 110 Manchester Road, Altrincham WA14 1NU

Email: hello@coreformer.co.uk

Telephone: 07525 011280

For data protection purposes, the above business is the controller of your personal information.

Depending on how you interact with Core Reformer, we may collect:

• name
• date of birth
• email address
• telephone number
• address where required
• emergency contact details
• account and login information
• bookings and attendance history
• membership and class-pack information
• class-credit and gift-card information
• payment and transaction information
• communications with us
• marketing preferences
• website and technical information
• health and readiness information you provide to us

Payment card details are processed by our payment provider and are not intended to be stored directly by Core Reformer.

To help us provide our services appropriately, we may ask you to complete a Health & Readiness Form before attending classes.

This may include information concerning injuries, medical conditions, pregnancy or postnatal status, surgery, medication or other health matters relevant to participation.

Health information is treated as sensitive personal information and access is restricted to authorised personnel where appropriate.

We will process health information only where we have an appropriate lawful basis and condition for processing special category data under applicable UK data protection law.

We may use your information to:

• create and manage your My Core account
• process purchases and bookings
• manage memberships, PAYG packs and class credits
• operate Core Rewards and Core Journey
• issue and redeem gift classes
• manage class attendance and waiting lists
• communicate with you about bookings or your account
• administer Health & Readiness information
• respond to enquiries
• maintain appropriate business and financial records
• improve our services and website
• prevent fraud or misuse
• comply with legal and regulatory obligations
• send marketing communications where permitted

Depending upon the processing involved, we may rely upon:

Contract — where processing is necessary to provide a service, booking, membership, class pack, gift or account you have requested.

Legal obligation — where we must process information to comply with the law.

Legitimate interests — where necessary for the reasonable operation, administration, security and improvement of Core Reformer, provided those interests are not overridden by your rights.

Consent — where you have specifically consented, including where consent is required for particular marketing communications or optional technologies.

Health and other special category information will only be processed where an additional lawful condition for such processing applies.

Payments may be processed by third-party payment providers such as Stripe.

Payment providers process certain information in accordance with their own privacy policies and security requirements.

Core Reformer does not need to receive or retain your complete payment-card details in order to manage your Core account.

Where permitted, we may send information about Core Reformer classes, offers, events, memberships and other relevant services.

Email and SMS marketing preferences are managed separately where appropriate.

You can unsubscribe or change your marketing preferences at any time.

Unsubscribing from marketing will not prevent us sending necessary service communications concerning bookings, payments, security or your account.

We may use trusted service providers to operate our business, including providers of:

• website hosting and infrastructure
• booking and account systems
• payment processing
• email and SMS communications
• analytics, where enabled
• professional, accounting or legal services

We only share information where reasonably necessary and require service providers handling personal information on our behalf to protect it appropriately.

We may also disclose information where required by law.

We do not sell your personal information.

Some technology providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure the transfer is made in accordance with applicable UK data protection law.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing our services and meeting legal, accounting, insurance, dispute-resolution and regulatory requirements.

Different categories of information may therefore have different retention periods.

We use appropriate technical and organisational measures designed to protect personal information from unauthorised access, loss, alteration or disclosure.

Access to sensitive information, including Health & Readiness information, is restricted according to role and operational need.

Depending on the circumstances, UK data protection law may give you rights including:

• access to your personal information
• correction of inaccurate information
• deletion of information
• restriction of processing
• objection to processing
• data portability
• withdrawal of consent where processing relies on consent

These rights are subject to legal conditions and exemptions.

To exercise a data protection right, contact:

hello@coreformer.co.uk

Please contact us first if you have concerns about how we use your information so that we can try to resolve them.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

We may update this Privacy Policy as Core Reformer, our technology or legal requirements change.

The latest version will always be published on this website.